International Export Business Strategist | Seaweed Supply Chain Specialist | Business & Financial Management
Building scalable international business through strategic management, financial discipline, trusted partnerships, and sustainable supply chains.
PROFESSIONAL PROFILE
Anthomi Lee is a business executive and international trade professional with more than 12 years of experience in internal audit, financial control, corporate management, project strategy, and business development.
His professional career began in a senior Internal Audit & Corporate role, working directly under the company owner and overseeing critical areas including operational audit, financial control, fraud prevention, inventory management, internal control systems, corporate governance, and business process improvement across multiple branches and manufacturing facilities.
After more than 12 years in internal audit and corporate management, Anthomi expanded his professional career as a Project Strategy Manager at a leading consulting firm in Surabaya, where he was entrusted to lead and manage various professional projects involving:
- Accounting & Financial Management
- Internal & Operational Audit
- Business & Management Consulting
- Corporate Governance
- Financial Analysis
- Business Process Improvement
- Management Strategy
- Project Management
This combination of financial expertise, audit discipline, operational understanding, and strategic management became the foundation for his transition into entrepreneurship and international business.
INTERNATIONAL BUSINESS & SEAWEED INDUSTRY
As Co-Founder, CEO & CMO of CV Mega Surya Nusantara, Anthomi currently focuses on developing an integrated business platform connecting Indonesian natural resources with international buyers and industrial markets.
His current specialization includes:
- Indonesian Dried Seaweed Export
- Eucheuma Cottonii / Kappaphycus alvarezii
- Eucheuma Spinosum
- Gracilaria
- Sargassum
- Ulva
The business focuses on procurement, processing, quality control, warehousing, export preparation, international marketing, buyer development, and long-term supply partnerships.
Anthomi’s approach is not simply to maximize transaction volume. His strategy is to build stable, traceable and sustainable supply relationships between Indonesian producers and qualified international buyers.
SUPPLY CHAIN & BUSINESS DEVELOPMENT
With extensive experience travelling across major cities and regions throughout Indonesia, Anthomi has developed practical knowledge of local suppliers, production areas, distribution networks and commodity supply chains.
This experience provides a valuable advantage in:
Indonesia → Producer → Processing → Quality Control → Warehouse → Export → International Buyer
His role combines commercial strategy and operational execution, allowing him to understand both sides of international trade: Buyer requirements + Indonesian supply realities.
PROFESSIONAL EXPERTISE
01 — International Export Business
Developing export markets, international buyer relationships, commercial negotiations and long-term supply contracts.
02 — Seaweed Supply Chain
Building reliable sourcing and processing networks for Indonesian dried seaweed and connecting them with international industrial users.
03 — Financial & Business Analysis
Strong foundation in accounting, financial control, profitability analysis, cost management and business decision-making.
04 — Internal Audit & Risk Management
More than a decade of experience in internal control, operational audit, fraud prevention, inventory control and corporate governance.
05 — Strategic Project Management
Experience leading multidisciplinary projects covering accounting, finance, audit and management strategy.
06 — Business Development & Marketing
Developing market positioning, international buyer acquisition, product strategy, negotiation and long-term commercial partnerships.
Professional Certifications & Education
- Bachelor of Business Accounting — Petra Christian University
- Study Certified Management Accountant (CMA)
- Business Accounting & Blue Ocean Strategy Workshops
- Internal Audit, Corporate Governance & Financial Analysis
- Business Strategy, Risk Management & Operational Control
Current Business Portfolio
Premium Indonesian Dried Seaweed Export
Supplying export-grade:
- Eucheuma Cottonii
- Eucheuma Spinosum
- Gracilaria verrucosa
- Sargassum sp
- Ulva sp
Applications include:
- Carrageenan Industry
- Agar Industry
- Food Ingredients
- Sea Moss Products
- Cosmetics
- Pharmaceuticals
- Nutraceuticals
- Biostimulants
- Animal Feed
Export Undername & International Trade Services
Providing complete export solutions:
- Export Documentation
- Commercial Invoice
- Packing List
- Export Compliance
- Logistics Coordination
- International Shipping Support
Premium Sea Moss Products
Production of premium Sea Moss raw materials and Sea Moss Gel for:
- Functional Foods
- Beverage Industry
- Wellness Brands
- Beauty Products
- Private Label Manufacturing
Organic Vermicompost
Premium vermicompost for:
- Sustainable Agriculture
- Organic Farming
- Plantation
- Horticulture
- Soil Improvement
Bio-Based Innovation
Developing next-generation natural products based on Indonesian seaweed including:
- Seaweed Biostimulants
- Sustainable Agricultural Inputs
- Climate-Smart Agriculture Solutions
Coconut Charcoal Briquettes
Export-quality coconut shell charcoal briquettes for:
- Shisha & Hookah
- BBQ
- Private Label
- Wholesale Distribution
Produced with consistent quality, high calorific value, low ash content, and stable performance for international markets.
Leadership Philosophy
“Business is not built by transactions alone—it is built through integrity, consistency, and long-term trust. Our commitment is to become a reliable global partner by delivering premium Indonesian products with professional service, transparent communication, and sustainable growth.”
Global Vision
To position Indonesia as one of the world’s most trusted sources of premium natural products through innovation, quality assurance, and long-term international partnerships.
International Markets
Serving customers across:
China • South Korea • Japan • Thailand • Vietnam • Philippines • Taiwan • Middle East • United States and others.
Core Competencies
- International Business Development
- Seaweed Export
- Supply Chain Management
- Strategic Procurement
- Internal Audit
- Corporate Governance
- Risk Management
- Business Strategy
- Financial Analysis
- International Marketing
- Export Documentation
- Quality Assurance
- Contract Negotiation
- OEM & Private Label
Development
Professional Motto
Building Global Trust Through Quality, Integrity, and Sustainable Indonesian Natural Resources.
